About Us

Growing up, we watched the women we loved most, our mothers, our grandmothers, our aunts, quietly place themselves last. Last at the dinner table. Last in every decision. Their wishes, their style, their joy, always after everyone else's.

We saw it. We felt it. And we refused to carry it forward.

And that's how Bae Code was born, with an aim to curate fresh styles that make every woman feel confident and loved!

Started by two sisters, Preet and Aashvi, this brand was never just about clothes. It was about a feeling. The feeling of walking into a room and knowing you chose yourself today.

Preet, the elder sister and a finance content creator known as @thepocketpro_ on Instagram, handles the heart of the business, sourcing, operations, and finances. She brings the discipline and the drive that keeps Bae Code grounded and growing.

Aashvi, at just 16 and in her final year of school, is the creative soul of the brand. From a young age, she was the girl who dressed up for no occasion at all, just because it made her feel alive. Today, she leads the creative strategy, social media, and outreach at Bae Code with a vision far beyond her years. Entrepreneurship isn't something she learned, it's something she is.

Together, we built Bae Code for the woman who is done being an afterthought, to herself.

BAE. Before Anyone Else.

Not a trend. Not a tagline. A reminder. You are allowed to want beautiful things. You are allowed to show up for yourself. You are allowed to be stylish, bold, and unapologetic, without guilt, without compromise, and without emptying your wallet.

Our clothes are designed for the modern Indian woman who knows her worth. Affordable. Unique. Quality you can feel. Style that speaks before you do.

Because the most important relationship you'll ever have, is with yourself.

Be Your Own Bae ♥️